Overview
Privacy Policy
Niles Marketing customer privacy notice
Registered name: WG Niles Limited
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
Names and contact details
Addresses
Gender
Occupation
Payment details (including card or bank information for transfers and direct debits)
Usage data (including information about how you interact with and use our website, products and services)
Information relating to compliments or complaints
Video recordings
Audio recordings (eg calls)
Records of meetings and decisions
Account access information
Website user information
We collect or use the following personal information for the operation of client or customer accounts:
Names and contact details
Addresses
Purchase or service history
Marketing preferences
Technical data, including information about browser and operating systems
We collect or use the following personal information for information updates or marketing purposes:
Names and contact details
Addresses
Profile information
Marketing preferences
Purchase or account history
Website and app user journey information
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Addresses
Payment details
Account information
Purchase or service history
Financial transaction information
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
WG Niles Ltd, trading as Niles Marketing, has a legitimate interest in collecting and using personal information provided by prospective and existing clients to respond to enquiries, discuss potential projects, prepare proposals, deliver marketing consultancy services and maintain professional business relationships. The information collected is limited to what is reasonably necessary for these purposes, such as names, business contact details, company information and details about the marketing support requested. Processing this information enables us to communicate effectively, assess clients\' requirements and provide relevant services. We consider this use of information proportionate to our legitimate business needs because it relates to professional interactions and is reasonably expected by people contacting us about our services. We do not use this basis to override individuals\' rights and interests. We take reasonable steps to protect personal information, restrict its use to relevant business purposes and retain it only for as long as necessary. Individuals can contact us to exercise their data protection rights.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
WG Niles Ltd, trading as Niles Marketing, has a legitimate interest in using relevant personal information to manage ongoing client relationships and the provision of consultancy services. This may include maintaining client contact details, recording project requirements, managing communications, preparing proposals and invoices, and keeping appropriate records of work undertaken. This processing is necessary to administer client engagements effectively, fulfil agreed services and maintain accurate business records. We limit the information used to what is reasonably necessary for these purposes, protect it appropriately and retain it only for as long as required for business, contractual and legal obligations. We do not use client information for unrelated purposes under this legitimate interest.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
WG Niles Ltd, trading as Niles Marketing, has a legitimate interest in maintaining professional relationships with existing clients and, where appropriate, providing information about services, developments and consultancy support that may be relevant to their business needs. Any such use of personal information will be limited to relevant professional contact details and information reasonably necessary for this purpose. We will consider the individual\'s expectations, the nature of the existing business relationship and the potential impact of the communication. We will respect objections and opt-out requests and will not use personal information for unrelated marketing purposes. Where applicable, we will comply with relevant data protection and electronic marketing requirements, including obtaining consent where required.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
WG Niles Ltd, trading as Niles Marketing, has a legitimate interest in collecting and using relevant personal information to respond to enquiries, address client questions, investigate and resolve complaints, and handle disputes or legal claims where necessary. Processing this information enables us to provide appropriate responses, resolve issues fairly, maintain accurate records of communications and protect our legitimate business interests. The information used will be limited to what is reasonably necessary to deal with the specific query, complaint or claim. We will handle personal information securely, restrict access to those who need it for these purposes, and retain it only for as long as necessary, taking account of any applicable legal or contractual obligations. We will not use information collected for these purposes for unrelated activities.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
Directly from you
Publicly available sources
Providers of marketing lists and other personal information
Suppliers and service providers
How long we keep information
For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details HERE.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: warren@nilesmarketing.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint