B2B MARKETING CONSULTANCY
Practical marketing leadership for B2B technology, engineering and manufacturing
Clearer ideas. Brighter results.
SERVICES
What I can help with
MARKETING STRATEGY & PLANNING
Marketing plans, positioning, campaign planning and practical direction for your business.
BRAND & COMMUNICATIONS
Brand development, corporate identity, brochures, presentations and technical product communications.
CONTENT & DIGITAL
Website content, marketing copy, campaign assets and digital communications.
CRM & MARKETING AUTOMATION
CRM implementation, lead capture, scoring, workflows and connected sales processes.
CAMPAIGNS, EXHIBITIONS & EVENTS
Campaign planning and delivery, exhibition graphics, stand materials and supporting sales collateral. I can coordinate suppliers, logistics and external partners from pre-event promotion through to post-event follow-up, helping ensure every activity builds engagement and generates leads.
THE RIGHT LEVEL OF SUPPORT
Marketing capability when you need it.
Good marketing doesn’t always require a big agency or a permanent marketing department.
Niles Marketing gives growing B2B businesses access to experienced marketing leadership and practical delivery, on a flexible basis.
Whether you need to strengthen your marketing function, launch a product, refresh your brand or deliver a specific project, I can work alongside your existing team or take responsibility for getting the work done.
STRATEGY
CONTENT
BRAND & DESIGN
CRM & AUTOMATION
CAMPAIGNS AND EVENTS
WHY TECHNICAL BUSINESSES
Marketing technical products isn’t the same as marketing consumer goods.
Technical products demand a different approach. You need to understand complex propositions, turn detailed information into clear customer benefits, and work closely with engineers, product managers and sales teams.
That’s where experience matters.
I’ve spent much of my career working with B2B technology, engineering and manufacturing businesses, translating technical expertise into clear, credible marketing that helps customers understand the value of what you offer.
EXPERIENCE
Almost 30 years of marketing experience.
MARKETING STRATEGY & BRAND DEVELOPMENT
Experience revitalising marketing activity, developing brand identities and creating practical marketing plans. From positioning and sales collateral to website improvements, I help businesses communicate more clearly and consistently.
B2B TECHNOLOGY & ENGINEERING
Experienced in working with engineers, product managers and commercial teams to communicate complex products and technical solutions. I turn specialist knowledge into clear, accessible marketing that supports customer understanding and sales conversations.
CRM & MARKETING AUTOMATION
Hands-on experience implementing HubSpot CRM, developing lead capture and scoring processes, building automated workflows and improving the connection between marketing activity and sales follow-up.
CAMPAIGNS, EXHIBITIONS & EVENTS
Practical experience planning and delivering marketing campaigns, exhibition materials and industry events. I coordinate suppliers, logistics and external partners to ensure activities are delivered professionally and consistently.
FLEXIBLE ENGAGEMENT
You don’t necessarily need another full-time marketer.
You might need experienced support to get things moving, fill a capability gap, deliver a specific project or provide senior marketing expertise a few days a month. I offer flexible, practical support without the commitment of a full-time hire.
PROJECT
For defined marketing projects and campaigns.
PART-TIME
Regular senior marketing support without a full-time hire.
INTERIM
Temporary marketing cover during gaps, transitions or periods of change.
ONGOING
Flexible marketing support as and when required.
Let’s discuss what you need
ABOUT WARREN
I’m Warren Niles.
I’ve spent almost 30 years working in sales and marketing communications, much of it with B2B technology, engineering and manufacturing businesses.
I take a straightforward, hands-on approach. First, I understand the business and its customers, then work out what needs to happen and get on with it.
I’m comfortable working at both strategic and practical levels, whether that means developing a marketing plan, writing a brochure, setting up a CRM workflow or preparing for an exhibition.
That’s the idea behind Niles Marketing: experienced marketing support that fits your business, without the cost or commitment of building an entire marketing department.
START A CONVERSATION
Got a marketing challenge?
Whether you have a specific project in mind or simply need some experienced marketing help, let’s have a conversation. No complicated sales process. Just an initial discussion about what you need.